KNOWLEDGE GAP CONSULTING CASE STUDY: FAIRWAY MORTGAGE - THE LTW GROUP
143% Increase
LTW Group has been opening doors for 25 years now! LTW is making a new for themselves in the mortgage industry and needed to increase their social media presence. They were inconsistent in content creation and recording. We note sure what topics to record to connect with their ideal audience. They also had no clean 12 month marketing plan or content mix. With the help of The Knowledge Gap, we were able to help them grow their presence and be confident in their next steps!
- Targeted Lead Generation
The Challenge
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There was inconsistent content creation and recording.
The team had no idea what topics to record to connect with their ideal audience.
There was no 12-month marketing plan in place.
The content mix lacked clarity and direction.
The Solution
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MARKETING PLAN DEVELOPMENT
- A 12-month marketing plan was reverse-engineered and researched to appeal to their ideal audience.
- A monthly calendar and schedule were created to stay ahead of posting, including solutions for editing and social media management in the short term
CONTENT STRATEGY
- Comprehensive topic and trend research was conducted, resulting in over 20 compelling topic options.
- A cohesive content mix was crafted to effectively showcase each team member’s unique strengths.
Results in 6 months
MORE ABOUT
FAIRWAY MORTGAGE -
THE LTW GROUP
At Fairway Independent Mortgage Corporation, customer service is a way of life. The company is dedicated to finding great rates and loan options for its customers while offering some of the fastest turnaround times in the industry. Their goal is to act as trusted advisors, providing highly personalized service and guiding customers through every step of the loan process—from application to closing and beyond. This approach is designed to exceed expectations, provide satisfaction, and earn trust.
Since opening its doors 25 years ago, Fairway has helped thousands of Americans achieve their dream of homeownership. The team is not only committed to providing unparalleled customer service but also to continuous growth. With over 10,000 team members, including more than 3,000 producers, Fairway operates in over 690 branch and satellite locations nationwide. With a strong focus on purchase business, the company has continued to grow each year, funding over $65.8 billion in 2020.
Fairway firmly believes that the way they do things is just as important as what
they do. Every team member is guided by Core Values that define how they work, interact with each other, and determine the best ways to serve their customers, team members, and local communities. They strive to make both team members and customers feel like part of the Fairway family while delivering exceptional customer service, speed, and support. By being kind, humble, and giving 100% every day, Fairway embodies its commitment to excellence—it’s not just what they do; it’s who they are.
Resources We Helped Develop:
- Blasters Deserve Better
- Biosolubie
Nonpublic Sales & Marketing Resources
- Customized sales process best practices & word for word scripting
- Customized team trainings
- Customized sales, marketing, and team management strategy